Opel Resorts to Hypnotizing People to Make Them Forget It’s Boring

If only GM could do this for the rest of its recent history.

The Opel Insignia – GM’s European version of the Buick Regal – is really a fine car, blending tasteful design with advanced mechanics and quite a few luxuries. But what do you do when customers simply don’t want to give it a shot, because they conceive the entire brand as boring and lackluster? In Denmark, Opel decided to hypnotize several customers, making them forget everything they knew about the brand as they get behind the wheel to test drive a new Insignia.

Check out the video to see how it goes down. After watching it, we bet GM management is now trying to figure out a way to wipe the company’s entire recent history out of the minds of American customers.

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