Porsche knows how to throw a party.
Porsche recently hosted an "Icons of Porsche" show at The Slab in Dubai Design District where over 1,000 Porsche vehicles, including classic collectibles, and creative art cars, turned up. Porsche claims it was "one of the biggest public events held by an automotive manufacturer in the Middle East region." Held from November 19-20, the event was the first of its kind in the Middle East, which has become one of the German manufacturer's major profit centers. It also showcased designs from the Porsche Unseen series for the first time at a public event outside of Germany.
The celebration of cars included classic Porsche 911s, Taycan EVs and everything in between. Other than cars, the Icons of Porsche event also played host to musical performances from Danny Neville, Shebani, and Jamy Deville, local and international contemporary art including the work of Chris Labrooy and Jeffrey Docherty, and even Porsche infused DRVN Coffee.
"We know that the region is home to a variety of rare and unique classic Porsches, and we wanted to bring them together with the local community in an event focused on car culture in a family-friendly environment. Our dreams were big and so were our plans but the outcome has astonished us all., said Dr. Manfred Braunl, Chief Executive Officer of Porsche Middle East and Africa.
Show favorites included the legendary Le Mans-winning 911 GT1 and 917 KH. Grant Larson, Director Special Projects & Style at Porsche AG, thinks that this event was a great opportunity for the brand to showcase its long and rich heritage: "This is my first visit to the Middle East and I have been overwhelmed by the interest and enthusiasm in our brand and products in this region. I think the guests truly appreciated that this was not another motor show or product display, but simply a space for them to have a good time, connect with each other and learn more about the brand's heritage first-hand. This event was great to fuel the passion for Porsche, cars in general and showcasing to the public that car culture can be interesting and fun."