Big enough to earn a world record and do some good in the process.
Earlier this week, a large gathering of car enthusiasts met for an event called the 2020 Subaru Tecnica International Subiefest. The event took place in an enormous parking lot located at the Orange Country Fair and Expo Center in Costa Mesa, California. This space was large enough to attempt a record-breaking parade of Subaru cars, spanning more than two miles.
Subaru of America officially confirms that this year's event broke the Guinness World Records title for the largest parade of Subaru cars. The parade featured 1,751 Subaru vehicles ranging from the Subaru WRX STI to the popular Forester, all driven by owners, more than tripling the 2015 record of 549 vehicles.
The STI Subiefest is one of the world's largest gatherings of Subaru enthusiasts, but this 2020 event posed some interesting challenges compared to previous years. All participants were asked to stay in their cars or wear a mask if they wanted to get out or lower their windows. By keeping attendees in their vehicles for a parade, rather than organizing the traditional festival layout, Subaru helped keep enthusiasts safer during the pandemic.
In lieu of ticket sales to the event, Subaru asked for donations to Feeding America. The contributions gathered from the event will provide 241,800 meals to local food banks, including the Los Angeles Regional Food Bank and Second Harvest Orange County. Subaru of America will match the donations and round up, providing 500,000 meals in total.
"In these trying times, we all search for stability in our daily lives," said Alan Bethke, Senior Vice President of Marketing at Subaru of America. "We hope that through this donation to Feeding America, we can provide the comfort and stability of a meal for people who struggle with hunger in America. We must all stay safe but remember to help others where we can."