Pagani Just Made The World's Coolest Vehicle Configurator

Design / Comments

Not only does it render your car in 3D - it even cuts together a computer-generated video of the car in action.

Some exciting new changes have come to online vehicle configurators in recent years.

Yes, "exciting." Until recently, web configurators have all been more-or-less the same: you check a few options, a few pre-generated images show what your vehicle might look like from a select few interior and exterior angles, and that's that. But new visualization technologies have made it possible for vehicle configurators to get much more dynamic, allowing car shoppers to view the car as-specified from any angle they so choose, sometimes through a VR headset.

Now, Italian supercar marque Pagani has upped the ante with its new Huayra BC Roadster configurator.

Pagani
Pagani
Pagani
Pagani

What makes the Pagani Huayra BC Roadster configurator so special? It has a feature that lets you generate a hype video of the car as you've configured it blasting down an empty runway. You thought seeing the new Escalade in Cadillac's VR showroom was cool? Just wait until you try this.

Now, most of us don't have the spare cash lying around to go out and buy a brand new Huayra, but Pagani's new visualization tech might just be the way of the future when it comes to online vehicle configurators. Seeing the car in motion helps bring it to life in a way that wasn't really possible until recently, and other features - like the ability to change the background environment and lighting, and to view the car from literally any angle in stunning, gorgeous detail - help provide a better sense of how it might look in a variety of real-life contexts.

Pagani
Pagani
Pagani
Pagani
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The Pagani Huayra BC's options are rather limited, but not when it comes to its appearance. The configurator lets you choose between no fewer than 51 different primary exterior colors and 18 secondary colors, along with a multitude of stripe options, 2 brake caliper colors, 4 different wheel finishes, and 22 interior accent colors with 4 instrument gauge hues. Just a few clicks is all it takes to come up with some truly crazy combinations. A quick bit of maths suggests you can create more than 600,000 different combinations from those options alone!

We definitely recommend giving it a whirl.

Pagani
Pagani
Pagani
Pagani
Pagani
Pagani

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