Don't worry, it’s not as bad as you're assuming.
It turns out that green cars are increasing in popularity amongst car buyers in North America, Europe and Asia. But we’re not referring to "green" cars like the Nissan Leaf and Chevy Volt. We’re referring to the color green. Sorry for any confusion. A new report released by BASF has found that the green color range has become more popular than ever. Don’t think, however, that this has to do with the fact that cars are becoming more "green" on an emissions level.
On the contrary, cars like the Ford Mustang and the Chevrolet Corvette Stingray are available in some shade of green. Heck, even the Chevy Spark and Ford Fiesta can be had in the nature-friendly color. BASF is stating the reason for this trend has to do with buyers looking for something different and their tastes are moving away from the typical black, silver, white and even brown colors. With new technologies, new models and new mobility concepts, a shift in values is on the horizon. In this context, green as the color of growth and a new beginning is playing a key role," stated Mark Gutjahr, BASF’s head of European design.
Green is also leaving its eco-image behind where these new greens are representing intelligent solutions and technologies. It’s setting the trend for bold automotive colors and is reinforcing a move toward more color-based differentiation. So now we can all "go green" and not be an environmental hippie.