Demand is so high that dealer inventories are running low.
After a long hiatus, the Chevrolet Blazer nameplate was revived for a new generation last year as a unibody crossover. It may not be a true off-roader like its predecessor, but this clearly hasn't affected the crossover's sales.
According to GM Authority, the Blazer is so popular that dealers are struggling to keep up with the demand. Consequently, inventories are running low. US dealers usually hold a 65-day vehicle supply. At the start of December, Blazer inventory was running at around 33 days' supply. While supplies are inevitably low due to the global pandemic, the short supply is more likely because dealers are simply can't contend with the high demand.
Since launching for the 2019 model year, the Blazer has been an extremely strong seller for Chevrolet at a time when demand for crossovers is showing no signs of relenting. In Q3 2021, it was the second best-selling model in the two-row midsize crossover segment, with 29,486 units sold in the US. Compared to the same period in 2019, sales were up more than 45 percent. The popular crossover is also luring buyers away from other brands, as nearly half of all Blazer owners haven't previously owned a Chevrolet.
For the 2021 model year, the Chevrolet Blazer is available with a choice of three engines: a standard 2.5-liter four-cylinder developing 193 horsepower and 188 lb-ft of torque, a 2.0-liter turbocharged four-cylinder rated at 227 hp and 258 lb-ft, and a 3.6-liter V6 producing 308 hp and 270 lb-ft.
Power can be sent to the front or all four wheels through a nine-speed automatic transmission. As part of the 2021 model year update, Chevrolet also offers a VR2 Trailering Package for 2LT, 3LT, RS, and Premier trims with the 3.6-liter V6 that enables a maximum towing capacity of 4,500 pounds, even with FWD. Pricing for the 2021 Blazer starts at $28,800, while the range-topping Premier trim will set you back $42,500.
There's no doubt the Blazer will continue to be a strong seller in 2021. Chevrolet will be hoping it can increase production to keep up with the demand.