Some are being sold before they even arrive at dealerships.
Much to Mazda's delight, the CX-50 has entered 2022 with gusto and, despite being the newest addition to the lineup, is kicking up a sales storm for the brand. To be honest, we're not surprised. Aside from the handsome styling and premium-feeling cabin, it represents astonishing value in its class. While top models will set you back more than $41,000, the range kicks off at a more palatable $26,800.
In its first month on sale, the automaker managed to shift 1,700 units of the CX-50. It seems SUV-loving consumers are going crazy for Mazda's freshest model, with CX-50s reportedly spending just three days on showroom floors. In fact, 34% of these cars are spoken for within 24 hours of their arrival. More interesting still is the fact that Mazda retailers are pre-selling examples before they're even delivered.
Before the introduction of the CX-50, Mazda's lineup was competent, if a bit bland. The newcomer introduces rugged but familiar styling and a wonderful cabin, along with some genuine off-road capability (AWD is standard). Customers are responding to this appealing mix of attributes by flocking to Mazda dealers in their droves - 61% of CX-50 buyers are new to the Mazda brand.
But this success may cause another problem. Analysts and industry experts say the advent of the CX-50 may kill its baby brother off for good. That may not be the case; Mazda's CX-5 is holding its own, with the equally handsome SUV posting its best April sales month ever; sales are up 10.2% compared to the same period last year. Perhaps the facelift bestowed upon the CX-5 is still enticing buyers.
Mazda's sales success is only poised for greater things in the coming months and years. The Hiroshima-based carmaker recently launched its most upmarket SUV yet, the CX-60. The plush Lexus rival heralds a new beginning for Mazda, as it hopes to tackle the luxury car segment. It may be an ambitious task, but the CX-5 and CX-50 have already shown us the company can build a semi-premium SUV exceptionally well.
The CX-60 won't make it to the United States, sadly, but we can expect the CX-70 and CX-90 to follow in the coming years. Both will take on more established, premium offerings in the USA but will counter with rear-wheel-drive platforms and smooth six-cylinder powertrains. The larger CX-90 will, finally, replace the aging CX-9 and spearhead the brand into its luxurious future.