They plan to use the engineers from Opel for the endeavour.
More than twenty years after exiting the American market, French brand Peugeot has announced that they are looking to return to the US with the help of Opel engineers. Peugeot acquired Opel and Vauxhall from General Motors in 2017 as part of the company's global expansion plans. Peugeot CEO Carlos Tavares made the announcement at the Automotive News World Congress in Detroit, revealing that development of the cars for the American market has already begun.
Peugeot’s re-entry into the United States is a three-step process. The first step has already been initialized by offering ride services in the country through its Free2Move brand. For this venture, the company is using cars from other manufacturers. The second step will be to use Peugeot cars for the ride-sharing schemes. This will be followed by Peugeot selling its cars in the United States. The cars sold will be designed by Opel engineers who earlier worked for General Motors to ensure they are fully compliant with US standards. The cars will also meet government regulations as well as the preferences of the American customers.
Tavers confirmed that by 2025, the entire line up from the PSA group will be electrified with all models being offered with either hybrid or full electric powertrains. While some models could come with electric or hybrid powertrain only, the others will get them as an option. He also said that they will be adding autonomous technology to most of its cars by 2030. 80% of the cars sold by the brand will be able to drive themselves under limited conditions while 10% of the cars will have fully autonomous driving capability. As well as showcasing its future design language, the Instinct Concept revealed at the 2017 Geneva Motor Show was a fully autonomous concept.