Peugeot Is Having Second Thoughts About America

Industry News / Comments

But we'll see some of the European automaker's platforms.

Peugeot hasn't been seen in the US market since it left in 1991, but the PSA Group has been working towards a triumphant return. It planned to return to the American market by 2026 with a car-sharing service before going on to sell its vehicles here.

However, the merger between FCA and PSA is looking like it would make little sense for Peugeot to make a comeback. It would take time and money convincing the collective American conscious to accept the brand again, as well as install a dealer network.

Peugeot
Peugeot
Peugeot

The merger means that FCA and PSA as a whole can cover both markets comfortably with shared platforms. Specifically, Auto News Europe reports that FCA is planning to use PSA's CMP platform for small vehicles and its EMP2 platforms for mid-size vehicles, while most Jeep models will remain on existing FCA underpinnings.

The PSA platforms are also built to accommodate gasoline, diesel, or electrified drivetrains, so they will be remarkably versatile as the industry evolves to customer demands. Running those platforms will reduce development costs across the two continents. Reportedly, the CMP architecture could first be seen in the US as a small crossover for Alfa Romeo in 2022.

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Peugeot
Peugeot
Peugeot

FCA is ditching the minicar segment using its Mini architecture entirely, including the Fiat 500, Fiat Panda, and Lancia Ypsilon. PSA is also not planning to renew its European baby cars or carry on with its join venture for a European factory with Toyota.

The bottom line is that it's becoming increasingly unlikely we will see any of the Peugeot cars we would love to hit the market here. It's a shame, but it does mean that FCA will become a lot stronger globally, and its brands will have cost-efficient platforms for both the US and European markets.

Peugeot
Peugeot
Peugeot
Peugeot

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