After its EV hypercar, Pininfarina is planning more electric luxury vehicles.
While Italian coachbuilder and soon to be luxury EV brand Pininfarina didn't debut anything at this week's Los Angeles Auto Show, it has been teasing its upcoming PF0 hypercar. The 1,900 horsepower, all-electric PF0 is expected in 2020 will be limited to 150 units, with 50 designated for the U.S. The PF0 promises insane performance figures, but will also command a price tag well over a million dollars.
However, while the PF0 hasn't even been fully unveiled yet—expect it to debut at Geneva in March—Pininfarina is already cooking up even more future models. The design house will produce a range of luxury EVs, including an SUV. Company boss Michael Perschke told Top Gear that the model will be more of a crossover, using the Sports Activity Vehicle (SAV) nomenclature that BMW pioneered. He also hinted that a shooting brake could be in the pipeline—promising when you consider Pininfarina's past form in this segment with the achingly beautiful Ferrari FF that spawned the GTC4Lusso.
Perschke admitted that Pininfarina's main draw will be the designs, explain that "80 or 90 percent of the key buying reason will be aesthetics." He preached a "purity and interior cleanliness," insisting that their vehicles will have "organic designs, not wings, none of the frills that distract." Pininfarina, which is backed by Indian giant Mahinda & Mahindra, will shy away from sedans like the Tesla Model S, however. In terms of pricing, not everything will be quite as expensive as the flagship PF0. However, don't expect anything below the mid-100,000 dollar range, with Perschke putting their "sweet spot… between approximately €200k to €300k," equivalent to just over $200k and $300k using today's conversion rates.
Top Gear even asked Perschke if Automobili Pininfarina would consider a modernized and electrified take on one of its classic designs, a very enticing possibility. Perschke responded by saying that "if the case is strong and the demand is there, we will seriously study this option," and considering Pininfarina's wealthy car-collector customer base, the demand will likely exist. While there has been no word on whether Pininfarina's post-PF0 models will be U.S., we can't wait to see what they concoct.