One of the most memorable model debuts at the 2019 Geneva Motor Show was the bonkers Pininfarina Battista. The most powerful production car to ever come out of Italy, the Battista is powered by a 120 kWh battery and four electric motors producing a combined 1,900 hp and 1,696 lb-ft of torque, enabling it to sprint from 0-62 mph in less than two seconds.

The Italian electric hypercar also made an appearance at Pebble Beach with updated styling. Behind closed doors, Pininfarina also showed off a new concept previewing its future vision for luxury electric cars to prospective customers.

During the private VIP event, Pininfarina presented a design model of a new concept called the Pura Vision previewing the styling of a future pure-electric Luxury Utility Vehicle from the Italian automaker. Unfortunately, the supplied photo doesn't give us much to go on as it's heavily cropped, but we can see the design model has a sloping roof with a mounted spoiler.

Reports have suggested Pininfarina is developing a luxury electric sedan and SUV, but the design concept could be previewing either of these models. Pininfarina describes it as a "pure-electric Luxury Utility vehicle," so it could be previewing a future Lamborghini Urus fighter. Either way, the Pura Concept will make its public debut in 2020 according to Pininfarina.

"It was a dream to present the latest version of Battista and the PURA Vision design model here in Pebble Beach. Battista is the hypercar that proves it is possible to design a beautiful high performance EV and it has won the hearts of our clients in North America," said Design Director, Luca Borgogno. "PURA Vision blends design themes which Battista Pininfarina himself made famous in creating some of the most revered and beautiful sports cars in history. Yet it is absolutely an insight into our future; a luxury vehicle like no other and once again designed to deliver thrilling EV performance."

The Battista hypercar also joined a parade of iconic Pininfarina-designed cars for a four-hour drive from Pebble Beach. Compared to the model shown at Geneva, the updated Battista features an enhanced front-end that improves the car's aerodynamics following extensive wind tunnel testing.