You'd be forgiven for having not heard of NamX. It's an "Afro-European industrial and technological venture that aims to reconcile human mobility and environmental preservation on a large scale thanks to green hydrogen." Basically, they make hydrogen stuff for cars and other mobility solutions. But, you've probably heard of Pininfarina. The legendary Italian design house is responsible for some of history's most iconic cars, including the Ferrari F40 and Enzo.

This one, penned by Pininfarina, is called the NamX HUV concept. Fitting its powerplant, NamX says the "HUV is a hydrogen-powered, fuel cell SUV." If that sounds familiar, it's because BMW is working on a similar powerplant for the X5. Regardless, the HUV has also got quite the party trick. But more on that later. For now, let's talk about what Pininfarina is known for - design.

In a way, this concept makes sense for Pininfarina. Some of you may remember the brand's first hydrogen effort, back in 2008, the Sintesi. Then there was the H2 Speed in 2019. As for the current model, the two brands call it a "futuristic fusion of muscular main volumes, aggressive graphics, and a touch of retro." If you're asking, we see some BMW X6 in the rear haunches, and the grille is certainly in the vein of vehicles like the Genesis GV60. There's also a touch of Urus in the profile, and the flat hood recalls early muscle cars. Typical of Pininfarina, it's a very clean design, free of fuss.

Design aside, the specs should help sell the car a bit more. Things kick off with an entry-level, RWD model, which will make 300 hp, run to 60 mph in 6.5 seconds, and hit 124 mph. A performance-leaning GTH version will also be available with 550 hp and a regulated top speed of 155 mph while knocking 2 seconds of the base car's 0-60 mph time.

NamX says the HUV will debut in Q4 2025 and will be priced between $68,300 and $99,902 USD. It'll also be viewable to the public at the 2022 Paris Motor Show.

But the news here isn't the design, despite the Pininfarina association. Instead, it's the hydrogen powerplant. It'll feature hot-swappable hydrogen cells, like the ones above, that can be used to refuel the car. Theoretically, this should allow owners to sidestep traditional hydrogen problems, like long fueling times and poor infrastructure. If you need to go for a drive, simply fill a few tanks in advance.

You probably won't need to, as NamX and Pininfarina say these cells should take you around 497 miles per, which is just about on par with some of the most long-legged EVs of today. Beyond that, powertrain details are under wraps for now. We expect we'll learn more when the Paris Motor Show rolls around. It's important to note this will be a mass-market SUV, and not one of the countless limited-run cars we usually see Pininfarina producing. If it can work, this should help bring hydrogen into the limelight, especially with those hot-swapping cells.