Pininfarina's Latest Model Takes A Swipe At Lamborghini

Concept / Comments

The famous design house is going after Lambo's heritage.

Lamborghini's metamorphosis from a tractor manufacturer to the maker of supercars like the Sian is an automotive tale that never gets old. To this day, Lamborghini Trattori still produces tractors. Pininfarina seems to have gone in the opposite direction, at least based on its newest concept. After all, this is a design firm famous for beautiful cars like the Ferrari 550 Maranello and the latest Battista all-electric supercar. Now, Pininfarina has designed something totally different - its own tractor with electric propulsion.

Unlike Lamborghini's rugged tractor designs, this Straddle Tractor Concept from New Holland Agriculture is a much more elegant, futuristic creation. That's no surprise since it was designed to navigate narrow vineyards in famous wine-growing regions.

New Holland Agriculture
New Holland Agriculture

Those wine regions include Champagne, Medoc, and Burgundy. In these regions, grapes are grown in rows that are under 60 inches wide. The slopes are steep and the grapes are picked by hand, with much of the vine maintenance work requiring "a tractor traveling overhead the rows."

It makes sense, then, for a machine like the Straddle Tractor Concept to be useful in this environment. The design was inspired in part by a champagne flute, being tall and wide higher up and tapering lower down. Glass that wraps around the interior gives the tractor operator excellent visibility. Speaking of the interior, it's remarkably plush for a vehicle such as this.

New Holland Agriculture
New Holland Agriculture
9 Best New Cars For Winter 2022
9 Best New Cars For Winter 2022
These Hardcore BMWs Are Not Built By BMW
These Hardcore BMWs Are Not Built By BMW

The wide glass panel and rotating seat make ingress and egress as easy as possible. It has wood trim, storage on both sides of the single seat, and a tablet-style display. There's nothing agricultural about it at all.

"We have worked as a joint Team with New Holland to conceive the Straddle Tractor, a concept capable of offering a completely new experience," said Pininfarina Chief Creative Officer, Kevin Rice. "We have leveraged our skills gained in more than 90 years of car design combining a unique and distinctive style and top-level performance, keeping always the human experience at the center."

It remains to be seen if the Straddle Tractor will make its transition from concept to production, but it's a brilliantly elegant solution that the wine production industry would no doubt benefit from.

NEW HOLLAND BRAUD - Grape Harvester Excellence/YouTube
NEW HOLLAND BRAUD - Grape Harvester Excellence/YouTube

Join The Discussion

Gallery

7
Photos
Back
To Top