Urus

Segment
SUV

Pininfarina has a long and storied backstory as a design house, and is responsible for the looks of some of the greatest and most important cars in automotive history. The company started in 1930 and its production car history includes working with many automakers around the globe, but most notably with Ferrari. A long list of Ferrari models has been penned by Pininfarina, including the 250 GT Coupé, Testarossa, F40, Enzo Ferrari, and the Ferrari California.

Currently, the Italian design house is working to releasing its own production model in the form of the 1,900bhp electric Battista hypercar. Now, AutoExpress is reporting that Pininfarina is planning an electric crossover to be revealed as early as next year.

Recently we learned that the Italian company is working on electric platforms in conjunction with Bosch engineering and Benteler. SUV's were on the cards for the platform, but we didn't expect them to be coming down the pipe so quickly. According to AutoExpress, Pininfarina is planning a full-on product offensive by revealing a new vehicle every 12 months for the next four years. That would indicate that the new platform being developed is extremely flexible, although not much is currently known about it other than a sketch showing an electric motor at each axle and a floor-mounted battery pack.

Like the platform its to be built on, we know little about the planned crossover other than it will be revealed sometime next year, which means it'll still be some time before it gets to market. Currently, Pininfarina is looking to add a production facility in Italy to its portfolio.

Hopefully, when the crossover does arrive it'll be considerably less expensive than the $2.2 million Battista. AutoExpress is citing a price of around $315,000, which would put it close to Rolls-Royce's SUV, the Cullinan. All of this is a remarkably bold but welcome move for the Italian design house.