Camaro SS gets the Pepto Bismol treatment to raise awareness and funds to fight breast cancer at this weekend's NASCAR race in Atlanta.
There are only a few things you need in a pace car: it has to be fast enough to keep all that racing machinery it's keeping at bay, and it has to be visible to the drivers that are supposed to follow. A pink Camaro SS ought to do the trick, then. And indeed it will this weekend for the Advocare 500 at Atlanta Motor Speedway, where this Chevy muscle car will be acting as official pace car. While we've seen pink cars before, this one isn't just made to look pretty. That wouldn't get it very far at a NASCAR race, anyway.
Instead the car is decked out in Pepto to raise money and awareness for breast cancer research. Chevrolet has teamed up with Danica Patrick for the initiative. Danica will be driving her own car in the race and not the pace car, but she'll be on hand to meet with survivors and sign autographs before and after the race. That's hardly the extent of it, though. For every lap raced under the caution flag, GM will donate $200 to the American Cancer Society. Which may not sound like much, but can add up quick over a 325-lap race. When the initiative was first undertaken last year, 64 caution laps resulted in a $12,800 check which GM cut for the cause.
Still, it's a far cry from the $115 million which Ford has donated towards breast cancer research through its Warriors in Pink program. One way or another, though, it's the fight for the cure that we hope will end up winning this particular race.