PM Lifestyle is known as 'a leader in creative innovation and digital media distribution in the automotive industry.' They have recently teamed up with Hyundai to create a slick-looking Veloster and it has just debuted in full at the 2011 SEMA Show. It features a carbon fiber hood, aero package and modified suspension on top of a new set of wheels. The interior features custom leather everywhere and the car will run a 1.6-liter engine that puts out 163hp.

Build Coordinator of PM Lifestyle spoke on the merits of the Veloster, saying "The Veloster is the perfect platform for enthusiasts looking to make everyday modifications to their vehicles and for students who are learning what it takes to be a mechanic. It's fairly simple to bolt equipment on and off the Veloster sub-frame, making it easy for people to make modifications in their own garages." As previously reported on CarBuzz, after its debut at SEMA (beginning November 1st), the customized car will embark on a three-year tour stopping at over 120 autocross, supercross and school demo events.