The Swedish automaker feels that more needs to be done.
Polestar has been making waves lately, launching an innovative new charging station, promising that the Polestar 2 will come with a fantastic sound system, and teasing a high-performance version of that car too. But as impressive as the brand has been in providing the world with exciting, well-designed, and attractive electric vehicles, Polestar feels that the auto industry's impact on the environment is still negative.
With that in mind, Polestar wants to do more than just plant trees to offset emissions and has announced that it is working on developing the world's first truly climate-neutral car by 2030. This project is called Polestar 0 and aims to change the way cars are made.
The way that Polestar aims to do this is by collaborating with everyone from suppliers to dealers, and it's a great idea. The company says that environmental experts have warned us that "the current vogue model of offsetting is not sustainable in the long run." Thomas Ingenlath, Polestar's CEO, says that "offsetting is a cop-out."
He also says that to achieve the goals the company has set, Polestar "will have to question everything, innovate, and look to exponential technologies as we design towards zero." The automaker's head of sustainability, Fredrika Klaren, mirrored these thoughts by saying that even though the company's cars are electric, its job isn't done and it will "work to eradicate all emissions stemming from production" of its vehicles.
The process is already underway though, and all future Polestar models will initially disclose carbon footprint and traced risk materials. This information will appear on the company website and in its dealers, "setting a unique precedent of transparency for the industry."
It's a fantastic endeavor and a challenge that we hope others automakers will pursue too, but Polestar's advantage here is massive. While legacy automakers have processes that have been in place for decades, Polestar begins its time in the industry with the goal of sustainability. Nevertheless, Polestar's example cannot be ignored, and regulatory bodies will eventually demand climate neutrality and we applaud Polestar for committing early.