Polestar 3 To Showcase Sophisticated Driver Monitoring Tech At CES 2023

CES / Comments

The technology was developed in collaboration with fellow Swedish AI experts Smart Eye.

The 2023 edition of the Consumer Electronics Show (CES) being held in Las Vegas will play host to a demonstration of the advanced driver monitoring system (DMS) found in the new Polestar 3.

As the brand's first SUV and a rival to the BMW iX, the Polestar 3 will have to impress on multiple fronts, including performance, range, and technology. With safety-obsessed Volvo as its parent company, it's no surprise that Polestar's products are packed with the latest safety technologies, and the new monitoring system in collaboration with Smart Eye - a global leader in Human Insight AI - is proof of that.

The Polestar 3's system makes use of two closed-loop driver monitoring cameras. Working in unison with software from Smart Eye, the system tracks the driver's head, eye, and eyelid movements.

2023 Polestar 3 SUV Steering Wheel Polestar 2023 Polestar 3 SUV Dashboard Polestar 2023 Polestar 3 SUV Front Chairs Polestar
2023 Polestar 3 SUV Steering Wheel
2023 Polestar 3 SUV Dashboard
2023 Polestar 3 SUV Front Chairs

If the DMS deems the driver to be distracted, drowsy, or disconnected, warning messages are triggered to snap the driver out of their slumber. In more extreme scenarios, the system can even execute an emergency stop. Such a system would've been useful in the case of the Tesla Model S driver that was caught napping behind the wheel with the car driving way over the speed limit.

The DMS works together with systems like driver alert control, a lane-keeping aid, and adaptive cruise control, and data from all of these is processed and interpreted by the Polestar 3's computer, which is powered by NVIDIA. At CES, visitors to the Smart Eye stand will be able to observe the DMS working in real-time to assess the state of the driver.

Smart Eye/Facebook Smart Eye/Facebook

"This technology addresses some of the main reasons behind fatal accidents and can help save lives by prompting the driver to refocus attention on the road - and can initiate preventive action when they don't, or can't," said Polestar CEO Thomas Ingenlath.

Like Polestar, Smart Eye is also headquartered in Gothenburg, Sweden, and over a million cars now make use of the company's driver-monitoring tech. The company even has the tech to monitor passengers, not just drivers. "We are excited to have our fellow Swedish innovators on our stand at CES," said Martin Krantz, CEO and Founder of Smart Eye.

Visitors to CES can visit the tech-filled event from 5 January 2023. The Smart Eye stand can be found in the West Hall at location 6353.

2023 Polestar 3 SUV Forward View Polestar 2023 Polestar 3 SUV View Out Back Polestar
2023 Polestar 3 SUV Forward View
2023 Polestar 3 SUV View Out Back

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