Polestar Announces First Dealership Location

Dealership

The first Polestar Space won't be like anything car buyers have experienced before.

Polestar has been the performance brand of Volvo Cars for over 20 years and now it has branched off to become an independent car manufacturer in its own right. Focusing on hybrid and electric performance vehicles, it has just announced plans to open the first Polestar Space in Oslo, Norway.

Polestar Spaces will be built on the design concept that Polestar is working on in its retail lab environment in Gothenburg, Sweden, and it hopes that it will redefine the way people interact with a car brand. The concept showroom images sure look more like a sleek futuristic Apple store than the usual grimy downtown dealerships most customers are used to.

“Polestar will redefine the vehicle ownership experience and the relationship customers have with their car manufacturer,” comments Thomas Ingenlath, Chief Executive Officer of Polestar. “Polestar Spaces are an important part of our customer experience, and where we will physically meet our customers.

Being one of the most important electric vehicle markets, Norway was a logical starting point for this innovative retail space. Polestar plans to have around 60 Spaces globally by 2020.

You Might Also Like
10 Stunning Track Cars Transformed From The Street
10 Stunning Track Cars Transformed From The Street
40 Years Of Toyota Supra – Part 1: The Celica Years
40 Years Of Toyota Supra – Part 1: The Celica Years

This will all be done in conjunction with a fully digital retail experience, where customers can complete the entire purchasing process online. The Polestar Space will, in addition, offer an avant-garde environment where customers can test drive cars like the recently revealed Polestar 1 electric performance hybrid and the upcoming fully-electric Polestar 2.

Non-commissioned product experts will take the hard sell out of the buying experience and allow potential clients to explore what is on offer at their leisure. US Polestar Spaces should be appearing within the next couple of years.

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

LEAKED: Ford Mustang Shelby GT500 Revealed At Private Event

This is the first pic we have seen of the supercharged range-topper

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

What's Hot

Related Cars

Starting MSRP
$155,000
Starting MSRP
$63,700

Related Reviews

2018 Volvo S90 Plug-in Hybrid Review
Volvo S90 Plug-in Hybrid
0
2018 Volvo S90 Plug-in Hybrid Review