The first Polestar Space won't be like anything car buyers have experienced before.
Polestar has been the performance brand of Volvo Cars for over 20 years and now it has branched off to become an independent car manufacturer in its own right. Focusing on hybrid and electric performance vehicles, it has just announced plans to open the first Polestar Space in Oslo, Norway.
Polestar Spaces will be built on the design concept that Polestar is working on in its retail lab environment in Gothenburg, Sweden, and it hopes that it will redefine the way people interact with a car brand. The concept showroom images sure look more like a sleek futuristic Apple store than the usual grimy downtown dealerships most customers are used to.
"Polestar will redefine the vehicle ownership experience and the relationship customers have with their car manufacturer," comments Thomas Ingenlath, Chief Executive Officer of Polestar. "Polestar Spaces are an important part of our customer experience, and where we will physically meet our customers.
Being one of the most important electric vehicle markets, Norway was a logical starting point for this innovative retail space. Polestar plans to have around 60 Spaces globally by 2020.
This will all be done in conjunction with a fully digital retail experience, where customers can complete the entire purchasing process online. The Polestar Space will, in addition, offer an avant-garde environment where customers can test drive cars like the recently revealed Polestar 1 electric performance hybrid and the upcoming fully-electric Polestar 2.
Non-commissioned product experts will take the hard sell out of the buying experience and allow potential clients to explore what is on offer at their leisure. US Polestar Spaces should be appearing within the next couple of years.