Polestar is NOT messing around.
Polestar is taking notes. Specifically, it says it has taken notes on which members of the automotive industry are willing to act on the climate crisis. If you're in a hurry, Polestar has basically said everyone's a hypocrite and that more needs to be done about the climate crisis within the automotive industry.
Polestar conducted a global study itself, so take this with a grain of salt and fact-check via peer-reviewed academic sources. The findings involved 18,000 participants across the globe and found that 34% of consumers are in favor of a ban on ICE cars by 2030. 47% are in favor of a ban by 2035. On top of that, Polestar has followed up on its "Set in Stone" film from last year's COP26 event. This is where the callouts come in.
In November last year, Polestar brought a giant slab of solid granite and a robot to the UN Climate Change Conference in Glasgow. Polestar's robot would carve every climate goal announced by a car brand into this solid granite block. Polestar says things didn't go to plan, and that out of "hundreds" of brands, only "a handful were ready to commit to something even close to what is enough" to fight the climate crisis.
The brand says that what was going to be a "historical document of promises" was actually a "historical document of silence." Strong words.
In November this year, the giant granite block of shame is hopefully going to become the giant granite block of promises. Polestar hopes they won't be empty ones, as they'll be literally carved in stone. Polestar hopes that at this year's UN Climate Change Conference, now held in Sharm-el-Sheikh, brands will be ready to make more drastic commitments to climate policy.
Thomas Ingenlath, the brand's CEO, says more needs to be done. "As climate leaders meet this week in New York City, and with COP27 around the corner, it is clear there is climate meeting fatigue. But companies and consumers can become the antidote to that. While we don't write the policies, we have the power to act now and drive real change. We have a responsibility, and it is up to us to send a signal and show we're ready."
Moreover, Ingenlath goes on to say that a global ICE ban has to come sooner than many are pushing for. "With just 1.5 percent of the vehicles on the road being electric today, it is clear we are living in an EV bubble, not an EV boom. This decade is the most critical we have ever faced when it comes to not overshooting the Paris agreement. We need governments to lead the charge with robust policies, both on infrastructure and addressing electricity prices so that drivers can confidently go electric, but more importantly, car makers must act now and not wait for policy changes."