Going after Tesla in style.
Polestar's continued expansion is nothing short of impressive. It has accomplished quite a lot for a brand that only became independent from Volvo in 2017. First came the gorgeous Polestar 1 grand touring plug-in hybrid coupe, followed by the all-electric Polestar 2. The Polestar 3 SUV will attempt to show the Tesla Model X a thing or two when it launches in the near future.
Equally important, Polestar aims to become a technology and performance powerhouse that can greatly benefit sister brand Volvo, parent company Geely, and Lotus, which is also under Chinese ownership. Expansion is required to make that happen. Polestar has today announced plans to double its global presence from just nine to 18 markets by the end of this year.
It furthers aims to double its number of showrooms, known as Polestar Spaces, in less than six months. But instead of those Polestar Spaces that are usually found in city centers, a new showroom concept will be launched, dubbed Polestar Destinations. The new facilities will be larger because they'll be located outside of major cities. Customers will also be able to take vehicle delivery at these locations.
"We are expanding both within markets in which we already have a presence and into new markets extremely rapidly. As a brand that has only been fully operational for just over 12 months, this sort of footprint is unprecedented," says Thomas Ingenlath, Polestar CEO.
"We aim to expand at a similar rate in terms of new markets in 2022 as well. This continued pace, combined with new retail concepts, will support our goal to exceed our owners' expectations."
Polestar customers don't have to visit one of these showrooms to make a purchase thanks to its state-of-the-art online configurator. Private test drives for the currently on sale Polestar 2 can be arranged at any of the 60 dedicated locations that will all be up and running by year's end as well. Service and maintenance centers are also due to increase from around 650 facilities to more than 780 before the year concludes.