Polestar Sales Remain Niche But Are Growing

Industry News / Comments

The company sold more vehicles than Rivian.

Swedish electric vehicle brand Polestar sold approximately 21,000 vehicles in Q4 2022, bringing the company's preliminary yearly sales estimate to 51,500 units. In other words, Polestar sold nearly the same amount of vehicles in one quarter that it sold in all of 2021 (around 29,000). The company still has a long way to reach its goal of 290,000 units by 2025 (a 1,000% increase compared to 2021), but 2022 represented a healthy 80% increase in sales.

Polestar projects a 60% boost in 2023, amounting to approximately 80,000. This significant jump should be achievable based on continued Polestar 2 sales and initial deliveries of the 2024 Polestar 3 SUV. Polestar has delivered over 100,000 examples of its Polestar 2 as of November 2022.

2021-2023 Polestar 2 Forward Vision CarBuzz 2021-2023 Polestar 2 Rear Angle View CarBuzz 2021-2023 Polestar 2 Dashboard CarBuzz
2021-2023 Polestar 2 Forward Vision
2021-2023 Polestar 2 Rear Angle View
2021-2023 Polestar 2 Dashboard

"I'm proud of the many milestones we achieved in 2022 and in particular the massive team effort that went into delivering our strongest quarter to date - surpassing our 50,000 global volumes target for the year," says Polestar CEO, Thomas Ingenlath. "We are now fully focused on 2023. There will be the usual quarterly variations, but I'm confident that we will continue to actively manage our supply chain to meet the growing demand for Polestar 2, commence first deliveries of Polestar 3 and launch Polestar 4," a smaller SUV that is gunning after the Porsche Macan.

2023 Polestar 3 SUV Forward View Polestar 2023 Polestar 3 SUV View Out Back Polestar
2023 Polestar 3 SUV Forward View
2023 Polestar 3 SUV View Out Back

Despite Polestar's growth and relative success, the brand remains a niche player in the already small EV space. The Swedish brand dramatically outsold Rivan, which delivered 20,332 vehicles in 2022, but paled in comparison to Tesla and its 1,313,851 deliveries worldwide.

CarBuzz has reached out to Polestar to find out how many of those sales were in the United States so we can accurately compare how the Polestar 2 stacks up against the best and worst-selling EVs on the market. Unless the US accounted for a major portion of the numbers, it's unlikely that Polestar came close to Audi or BMW in EV sales.

Polestar 2020-2021 Polestar 1 Badge Polestar
2020-2021 Polestar 1 Badge

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2021-2023 Polestar 2 Forward Vision 2021-2023 Polestar 2 Rear Angle View 2021-2023 Polestar 2 Dashboard 2023 Polestar 3 SUV Forward View 2023 Polestar 3 SUV View Out Back
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