The entire auto industry should honestly take note.
Polestar is showing no signs of slowing down despite having only one battery-electric model on sale. The Polestar 2 is now in dealerships and, in the near future, the production version of the gorgeous Precept concept will debut. But there's another key area where Polestar is shining brightly: sustainability. Last month, the Swedish carmaker announced it will build the world's first climate-neutral car by 2030.
Currently called Polestar 0, the company wants to completely change the way future vehicles are made. And now it's expanding its partnership with blockchain provider Circulor to provide even greater transparency regarding the sourcing of raw materials such as nickel, graphite, and lithium.
Like cobalt, mining these rare-earth minerals can potentially cause serious environmental damage and infringe upon human rights, among other hot-button issues. Transparency, in the eyes of Polestar, is essential. Teaming with Circulor will enable blockchain traceability and C02e tracking in order to see the embedded emissions that are created during the production process, including at the production facility and from suppliers. Circulor's greenhouse tracking solution, simply put, exposes every part of the vehicle production process beginning to end with its C02 footprint.
"Caring about ethics and the environment is key to Polestar. This unprecedented level of traceability means that Polestar can promote sustainable and ethical practices in its supply chain, and provide better transparency for consumers," says Polestar CEO Thomas Ingenlath.
For those who are still unfamiliar with blockchain, here's a simple explanation: it's a system in which records of transactions are linked to each other via cryptography, aka a peer-to-peer network. In the case of Polestar's and Circulor's new tracing, a "digital twin" for the raw material being traced is created, allowing the material to be tracked through the often complex supply chain. A so-called "digital thread" is also created and it follows and records the industrial processes and transformations the material undergoes.
Why is this a good thing? Because transparency leads to better regulation. Polestar recognizes a lot of EV buyers are justifiably concerned about environmental and human rights issues, so this new blockchain tracing should ease their worries.