The Swedish carmaker's next models will all be styled here.
Polestar has announced the opening of its new design studio in Gothenburg, Sweden, and it's directly next to the all-electric vehicle brand's global headquarters. The studio building itself was originally built back in 1984 and was designed by architects Romaldo Giurgola and Owe Svard. It's been heavily upgraded to accommodate Polestar's needs and to give it a more modern look. It had already been upgraded prior to Polestar moving in, and designers worked hard to preserve its unique architectural character.
The roughly 120-member design team will use the refurbished facility to develop the brand's always-evolving styling language. A total of three new models are due to debut over the next three years, including the Polestar 3.
"While we wanted to respect tradition, we also wanted this to be a state-of-the-art home for our growing design team," said Polestar design boss Maximilian Missoni. "So, alongside the glorious views out west of the Gothenburg archipelago, the studio features the latest equipment on the inside to make our jobs easier and produce better results in the most efficient way."
The Polestar 3 is due to enter series production in the middle of this year and will arrive in dealerships this winter. The other upcoming new models, called the Polestar 4, 5, and 6, will feature styling influenced by the 2021 Precept concept. The design team's task is to fine-tune their styling in the coming months. The Polestar 3 will also have some Precept influences.
The Polestar 4, like the 3, will also be a crossover, but it'll be smaller, likely to be classified as a subcompact. The 5 is expected to be a production version of the Precept, while the 6 will be a sexy convertible based on the O2 concept. Its first model, the Polestar 1, was a limited-edition plug-in hybrid, but every new vehicle onward has been and will continue to be all-electric.
The Polestar 2 recently received some styling enhancements for model year 2024, along with additional power and improved range, and the automaker will continue to update its vehicles over time. With this new design base, we can expect the EV maker's skilled artists and engineers to maximize their potential and give us even more impressive vehicles in the future.
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