Polestar's New Showroom In The Arctic Circle Is Made Entirely Of Snow

Offbeat / 7 Comments

The so-called Snow Space took three weeks to construct.

Polestar, the electric brand that has just wrapped up an extremely successful year, has opened a new temporary showroom in the Arctic Circle made entirely of snow.

Known as a "Snow Space" - essentially a kind of pop-up store for the brand to showcase its products - the cube-shaped design of this showroom features walls that are 39 feet in height.

Built in temperatures below freezing over the course of around 20 days, this Snow Space is the second Polestar Space in Finland and one of 130 spaces globally, but this is the first one to be fashioned from snow. Situated in the city of Rovaniemi, which is closely associated with Santa Claus and architect Alvar Aalto, it's the latter figure that Polestar's minimalist Snow Space pays homage to.

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The Snow Space will also serve as a platform for a collaboration between Polestar and the Arctic Design Week in the city, which aims to encourage sustainable and responsible design. In total, 3,000 cubic meters of snow was used from the Ounasvaara ski resort nearby to construct the striking snow space; the snow was transported via electric trucks.

The walls are over 6.5 feet thick, and inside, visitors will find the Polestar 2 on display, along with ice sculptures of wheels, suspension components, and brakes that were all created by local artists. A dome-shaped roof was used inside to make the construction as robust as possible. Like more traditional Polestar Spaces, you can't buy a car from the Snow Space, but it's a unique way to get closer to the brand.

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"The city of Rovaniemi is known for its wonderful design. We wanted to honor this by creating a beautiful work that was inspired by our brand's minimalistic and pure design language. The choice of building material was easy due to the location and our desire to use circular materials: of course, it had to be built from snow," says Polestar Finland's Marketing Manager Martin Osterberg.

Over the last 15 years, Polestar has built around 15 snow and ice installations, including hotels, bars, and even a small castle. These structures have all echoed the clean yet bold designs of its cars. While the Polestar 2 is one of its more conservative designs, the stunning 02 Concept that will become the production Polestar 6 is a better representation of what the company is capable of.

If you find yourself in the city of Rovaniemi, the new Snow Space is open now until February 26.

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