And the Sonderwunsch program will be expanded to provide even greater levels of personalization.
Following an exceptionally successful 2022, Porsche has announced that it will offer more limited editions and bespoke models in 2023.
CEO Oliver Blume said the Zuffenhausen-based automaker will launch new special editions and broaden its offering of bespoke customization services: "We are expanding our product portfolio with new sports car concepts. We will also continue to focus on limited editions and expand our Sonderwunsch program in the future. We want to accommodate the desires and lifestyle[s] of our customers even more than we do already, exceeding their expectations time and again."
Last year, Porsche introduced the 911 Dakar, an off-road version of its iconic rear-engined sports car designed as a tribute to an early 911 that claimed victory in the grueling 1984 Paris-Dakar rally. With just 2,500 units slated for production, customers will happily pay the $222,000 asking price to own this exclusive machine, and Porsche aims to capitalize further.
This isn't the first time Porsche has expressed an intention to release more special models. Last year, Blume said a trio of anniversary models would be unveiled in 2023. This year is the perfect time for the automaker to do so, as Porsche celebrates 75 years of producing some of the world's most desirable motorcars.
Recently, a rumor hinted at the arrival of a new Speedster based on the 992-generation of the 911. We last saw this seductive body style back in 2019 as Porsche bid goodbye to the 991 variant. This could very well be one of the special editions that's in the cards for 2023.
Blume said off-road special editions would also join the GT and Heritage models (like the GT3 RS and 911 Sport Classic): "Now we will see how the market success of the Dakar pans out. And then maybe there will be more to come. The door is now open."
That - and the fact that a heavily facelifted Cayenne is on the way - could even point to a new Transsyberia limited edition of the popular luxury off-roader that could be used to usher in the new models or say goodbye to the Cayenne as we know it. This is speculation, of course, but anything is possible.
Blume also mentioned the Sonderwunsch program will expand in the near future. Created in the 1970s, the bespoke service enabled clients to create one-off cars that suited their exact needs and tastes. Today, the department caters to the whims of exacting enthusiasts who demand exclusive colors, accessories, and materials - regardless of cost.
With several new EVs on the horizon, Porsche could see this as an opportunity to allow customers to express their individuality through other mediums, such as enhanced personalization. This could include bespoke bodywork and any number of untold options, but we're most excited to see what low-volume specials Porsche will unveil in the coming months.
Join The Discussion