Porsche recently filed a trademark for the word "F1nally."
It's no longer a secret that Audi and Porsche will join the F1 grid in some capacity in 2026 when the new regulations come into play.
There are several rumors, most of which are the worst-kept secrets in F1 history. Audi is set to buy the Alfa Romeo team and will slowly transform it over the next four years, while Porsche has been tied to Red Bull from the start. An announcement about the deal was expected to occur at the Austrian Grand Prix earlier this year, but it was delayed due to the 2026 engine regulations not being finalized yet.
Now it's all but confirmed thanks to a recent trademark filing at the German Patent and Trade Mark Office. Porsche filed a trademark for the word "F1nally," which is a hint all by itself. But it's the various classes in which Porsche filed that tell the full story.
The trademark application reveals Porsche filed in classes 14, 18, 25, 28, 35, 38, 41, and 42.
Classes 14, 18, 25, and 28 are all merchandising. These include watches, jewelry, leather goods, luggage, clothing, headwear, footwear, and toys. The latter also includes video games, which points to F1nally eventually featuring in the annual F1 game made by Electronic Arts.
Classes 35, 38, 41, and 42 reveal the business side of things. It will allow Porsche to start a business named F1nally and all of the office functions, organization, telecommunications, and administration that go with it. Class 42 covers scientific and technological services, including industrial research, analysis, and design, as well as computer hardware and software design and development.
Essentially, it means Porsche will likely be handling powertrain development, which makes perfect sense given its history with synthetic fuel. By 2026, all F1 cars will have to run on 100% synthetic fuel.
Most revealing of all is Class 41, which includes education, providing training, entertainment, and sporting and cultural activities. That's the most unambiguous indication that F1nally will be a sporting team. The F1 at the beginning of the name points to what sport it intends to join.
In late July, we reported that Porsche would buy 50% of Red Bull thanks to an anti-cartel application filed in Morocco. It was just one of 20 applications Porsche had to file, which leaked thanks to Morocco's freedom of information. Honda's partnership with Red Bull only ends in 2025, but developing an F1 engine takes time, and Porsche will have to start as soon as possible to hit the 2026 deadline.
We're sure Max Verstappen and Sergio Perez are particularly excited about this deal. Currently, the world champion and the Mexican Minister of Defence drive a Honda Civic Type R, but they can look forward to upgrading to a Porsche 911 Turbo S in the coming months.