Porsche Considers Subscription Plan To Keep Out The Speculators


Successors to the 911 R and 918 Spyder could be offered only on an enhanced lease.

Porsche doesn't like speculators – people who buy the automaker's most exclusive models only to flip them and make a tidy profit. So it's working on solutions to put drivers in its cars and keep those financially motivated brokers out. And one possibility it's considering is to make those limited editions available only on a lease or subscription basis.

"Our interest is to sell cars for drivers, not dealers,” Porsche CEO Oliver Blume told Autocar. "We put so much love into them, with the goal of people driving them not to put them in a garage.”

"One thing we could do is look at leasing models to try to avoid this kind of dealing, so the car doesn’t get sold on for a period of time,” confirmed Zuffenhausen's top dog. "It is one solution.”

Though he didn't elaborate further, the idea would ostensibly be to prevent the cars from actually being purchased outright, and instead being offered (at least initially) only on a lease or subscription basis – albeit a very different one from the Passport program with which it's been experimenting. That initiative offers "subscribers” (instead of buyers) the opportunity to swap between standard-production Porsches.

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This would be launched for far scarcer models, like the successor to the 911 R (pictured in white), demand for which saw some buyers paying five times the retail price. Porsche responded by rolling out subsequent, similarly "puristic” 911s – like the Carrera T (yellow) and GT3 Touring (blue) – as standard production models with no cap on availability. But the German automaker is evidently still planning on producing other models (like the anticipated successor to the 918 Spyder) in strictly limited quantities, and wants to make sure those on the waiting list will be motivated to drive those limited-run models, not sell them.