Porsche Doesn't Want Real Tigers Used to Promote the Macan

Animal rights activists rejoice.

So get this: It turns out that some North American Porsche dealers wanted to use live tigers to help promote the new Macan. After all, Macan is the Indonesian word for Tiger. Having a live tiger present at a Porsche showroom would certainly draw attention. That’s exactly what Florida-based Reeves Import Motorcars thought when it brought in live tiger cubs earlier this month. They were apparently rented for the day from an animal entertainment company.

Within just a few days, word got out to People for the Ethical Treatment of Animals (PETA). You can imagine where it went from here. Porsche of North America quickly issued a statement that "strongly encouraged" its dealers to ditch all promotional plans that involved the use of live tigers. And that’s exactly what those dealers did. One dealer stated that it "first wanted to give notoriety to the animal and what it stands for. But when we spoke to PETA and found out about the transportation and poor was not something we wanted to be a part of."

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