Porsche Exec Smacks Down The Idea Of A New Entry-Level Model

Industry News

Good, let's keep it that way.

Like all automakers, Porsche would like to sell more cars. One way to do that is to offer more models. A recent rumor suggested the company would do just that, offering a sub-Macan model that could potentially be electric-only. Automotive News (AN) asked about this rumored new entry-level model during the opening of the automaker’s new experience center in Los Angeles and was told “no” pretty sternly. "There is absolutely no intention to go below what we have today," Porsche’s global sales head, Detlev von Platen, said.

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Von Platen said the reason Porsche won’t offer a cheaper way to access its ownership club is because it doesn’t want to dilute the brand’s image. (Some would argue the Macan crossover and Cayenne SUV did just that.) "We are an exclusive sports car manufacturer. We have nothing to gain by creating a cheaper Porsche in the future. It's not about quantity, it's about quality in what we do,” he told AN. As for the idea of a new model below the 718 Boxster and Cayman, well that question wasn’t even asked due to how dumb it is. Further expansion of the lineup will take place farther up the line with the launch of the all-electric Mission E sports car. Then there’s a successor to the 918 Spyder.

So long as the Macan and Cayenne keep pulling in the cash Porsche won’t need to make any more SUVs or CUVs which is just fine with us.