911 GT3

Make
Porsche
Segment
Coupe

Porsche is expanding its range of Paint to Sample options, an extremely popular optional extra with the German brand's loyal customers.

The new range is made possible by a unique color mixing bank at the Zuffenhausen plant, where Porsche builds the 911, 718, and Taycan. The changes to the plant mean Porsche can now handle 20 cars per day as opposed to the usual five. Paint to Sample costs $11,430 for most 911 and 718 models. For the 718 GT and 911 Turbo, Turbo S, and the 911 GT3 models, the price is $12,830.

The Paint to Sample palette now consists of 160 pre-approved colors, and there is the option to go for a 100% exclusive color. This option requires a feasibility study, however.

The 911 and 718 get more than 100 additional pre-approved colors, while the Panamera, Macan, and Cayenne gain 50 options. The all-electric Taycan gets 65 possibilities.

"Individualization is at the core of Porsche. Customers have been making special requests to personalize their cars since our earliest model, the 356," said Kjell Gruner, President, and CEO of Porsche Cars North America. "Paint to Sample is integral in satisfying that demand. With this offering, we bring many historic colors back to life and expand the catalog to a total of more than 160 choices."

The Paint to Sample Plus option is available on all models except the Cayenne. This is the most exclusive option available, and it costs $22,860 for most models, and $25,660 for 911 Turbo and GT models as well as 718 GT models.

You bring Porsche a sample, it gets sent to Porsche AG in Germany and it is subjected to a quality and feasibility test. In this case, you'll have to wait around 11 months for Porsche to approve the color.

In addition to the news above, Porsche Exclusive Manufaktur is also expanding its range of available colors. The range includes several famous classic Porsche colors.

"Unusual paint finishes have been familiar throughout the history of our brand and are an important differentiating feature," says Alexander Fabig, Head of Individualisation and Classic.

Examples of these cult-classic colors include Maritime Blue, Rubystar Red, and Mint Green.