The semiconductor shortage isn't going to affect its output.
Cars such as the Porsche Macan are proving to be a massive sales success for the German manufacturer. Last year, the brand confirmed that the compact crossover was its most popular model globally, with 88,362 units delivered. This was followed closely by the Cayenne at 83,071 confirmed sales. By the end of 2021, Porsche was able to sell 301,915 cars, part of which included record-breaking sales in key regions such as the USA and China.
Based on quotes sourced by Automobilwoche, Porsche's sales chief Detlev von Platen is certain that the brand will beat this record again in 2022, despite the critical semiconductor shortage. He says, "When I look at the current orders, I'm confident for 2022. Growth in sales could reach a similarly high level this year as in 2021,"
Looking at the rise in demand for its cars, Von Platen confirmed that its factories were looking at hiring an additional 400 employees which are set to bring its head-count up to 40,000. High demand has resulted in long waiting lists for Porsche's products. Von Platen adds, "Wait times can last several months, in some cases up to a year,"
As Porsche transitions into an electrified manufacturer, its new-age models such as the Taycan are proving to be popular among the masses as well, which speaks volumes for its relevancy and longevity. Its all-electric Taycan managed to see significant success in Norway which admittedly, Is a region where electrified cars tend to perform better.
Porsche will add to its EV lineup with an electrified Macan, which we should get to have an official look at by the end of this year before it goes on sale in 2023. While this crossover will maintain the segment principles of the current model, it will incorporate the brand's modern design cues and innovations such as active aerodynamic panels.
Porsche is a sportscar manufacturer first and foremost, which is why the Macan EV is expected to be joined by an all-electric variation of the 718 Boxster and Cayman. This is set to be a crucial bridge for the brand as it orchestrates a full transition into the sphere of electric mobility. With Porsche taking these monumental steps towards becoming a fully electric company, it will be curious to see just how it maintains its current sales targets. Looking at how successful Tesla has been throughout global markets, perhaps we may even see more of an increase.