That's the 0-60 mph time of a 911 Turbo.
Merchandisingis the oft regrettable side to the auto industry that can be annoying for those who believe that automakers should build cars and nothing else, but it's also a major source of income that allows these companies to build better cars. Whatever your stance on the matter, it's not going anywhere. While Ferrari is undoubtedly the most popular automaker in this sphere, Lamborghini has its own goodies, and Porsche does too. The German marque currently has a deal with Puma to attach the Porsche Design brand to various items of clothing, and the latest release is something special - but there's a catch.
Porsche Design's latest offering is a range of sneakers that pay homage to the Porsche 911 Turbo, but when the release goes live, you'll only get 2.7 seconds to click the "buy now" button before it disappears. This is a good thing, as it means that 'hypebeasts' who purchase special sneakers just to resell them at hugely inflated prices won't be able to go mad on buying, but why is the time limit 2.7 seconds? Well, that's the time it takes the current 911 Turbo to get from 0-60. Eight different styles of shoe are on offer, each pertaining to a different generation of the iconic sportscar.
Each pair of shoes will also come with a limited-edition poster inspired by the collection. There are plenty of options out there, and we presume none will be cheap. A Future Ride shoe based on the 1975 930 is the first of the collection, and is followed by a red sneaker based on the 1977 930, a Mint Green shoe based on the 964, a Riviera Blue trainer based on the 993, and various Speedcat shoe styles, with these referencing the 996, 997, 991, and 992 body styles. These will be available in Silver Metallic, Ice Blue Metallic, Saffron Yellow Metallic, and Night Blue Metallic color schemes. The releases drop in three days (Nov 16), so keep an eye on Porsche Design's website if any of these take your fancy.