Porsche already provides customers with tools to extensively customize their dream sports car, but the automaker's customization options are about to be expanded with a new livery editor similar to those found in racing video games.
Next month, Porsche Digital will launch its new "Second Skin" online configurator that will allow customers to apply customized livery designs to their car inspired by motorsport, fashion or art. To make this possible, Porsche is collaborating with artists, design studios, foil providers and vinyl paint manufacturers. At launch, buyers will be able to apply retro-inspired Porsche racing liveries, like the classic light blue and orange Gulf Racing livery and two versions of the famous Martini Racing design, as well as a range of custom colors in a variety of finishes like Olive Green, Magnesium Satin, Stainless Steel Metallic Gloss, Sunset Gloss, and Black Matte.
"As the livery segment is a very fragmented market, we have created a central port of call with 'Second Skin' to guarantee quality and offer a comprehensive approach to finding a solution," says Simon Weiss, the person responsible for the project at Porsche Digital. For this reason, the entire design and ordering procedure is fully processed in "Second Skin": customers select the vehicle model and design it independently or as part of a consultation to obtain a non-binding offer and finish the order online.
To showcase what the livery editor can do, Porsche will present a 911 RSR at the 24 Hours of Le Mans on Saturday and Sunday, the 15th and 16th of June, wearing a colorful livery designed by artist Richard Phillips. The New Yorker Pop-Art-Artist combined three of his most popular works to create a unique design implemented in cooperation with Porsche Digital and "Second Skin".
"We wanted to use the project in Le Mans to demonstrate what we can do in terms of automotive design and that there are no limits to the imagination with 'Second Skin'. The greatest challenge was to apply a three-part image on a vehicle. We are also very happy with the result because the effect of the colors is unique," Florian Rothfuss explains as the Director of Digital Business at Porsche Digital.
Porsche will launch its new "Second Skin" livery design in July 2019, which will be accessible at www.secondskin.design. Pre-registrations are now available. Interestingly, liveries for cars by other automotive brands as well as all current Porsche models can be designed and applied using the platform. As for pricing, Porsche says a complete vehicle livery start at around 4,000 euros ($4,535).