And it ain't cheap.
For those of us of a certain age, mentioning Porsche merchandise reminds us of an episode of friends where Joey, played by Matt LeBlanc, pretends to own the Porsche 911 he finds the keys for. To do that, he wears all the Porsche clothing and accessories he can. It's absurd, and rarely do you see someone get out of a brand's vehicle wearing the brand's clothing unless they are employees or representatives. However, it's big business for high-end automakers. Like Ferrari and its merchandising, Porsche knows the value of overpricing t-shirts, jackets, and hats and hasn't hung around in creating a Porsche Taycan Collection following the all-electric car's release.
The most inexpensive pieces of Porsche Taycan merchandise available starts with a limited edition "collectors" mug for $30. According to the description, it's an "exclusive porcelain shape, inspired by the design of the Porsche crest" designed by Studio F. A. Porsche. If espresso is more your style, there's a set of two cups with saucers for $65, also limited to 5,000 units. For $30, you can also get a white and red wooden toy car for kids.
In terms of clothing, that starts with men and women's breathable and quick-drying t-shirts from $75, while polo shirts come in at $120.
Those t-shirts are expensive, but they also look to be good quality and a cut above a quality cotton shirt from the mall. That one costs $70 and comes with an exclusive metal box printed with the same motif along with a postcard explaining the vehicle.
Jackets start at $310 for a unisex lightweight, breathable, wind and water-repellent item in white and light blue with a glow in the dark print "inspired" by the Porsche Taycan. Or for $575 apiece, there are men's and women's jackets, in black and blue and light rose pink and white, respectively. Both items are waterproof and padded with a hood and a fleece lining.