Porsche Launches Auction Site That Won't Only Sell Porsches

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In recent years, several classic car auctions have popped up, gaining great popularity with enthusiasts across the country. Perhaps exacerbated by the pandemic, a number of them exist, all vying for your attention and hard-earned cash.

Porsche is the latest company to join the game and while one would think it's chock full of 911 Turbos and beautifully restored 356's, you'd be wrong. Described as "brand agnostic", Marqued is for all car enthusiasts. "By catering to the needs of new enthusiasts, and listening to them about what they need and want from the platform, we aim to democratize car enthusiasm and grow the space as a whole," said president Max Esslinger.

Marqued
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Porsche
Porsche

Created by Porsche Digital, the site has been live since last year but only recently commenced with a full launch. The newcomer acknowledges that it joins a saturated market, but says it plans to "complement" the existing platforms by creating something aimed at those "new to the world of classics."

Few vehicles are currently listed on the site but the cars that are there are varied, including two classic 911s, a delightful Fiat 500 Jolly, and a more modern Toyota FJ Cruiser. According to the website, auctions run over two-week periods, with new lots of vehicles launching every Tuesday.

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Porsche
Porsche
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Low fees should also appear to would-be sellers. $99 is needed to list, although no-reserve auctions or repeat sellers pay just $49. Buyer's benefit too, with a 5% buyer's fee capped at $5,000. Marqued also provides a free vehicle history report - giving peace of mind to buyers - and organizes the entire listing, blurb included.

Since going live last year, the site has managed to shift several vehicles, including a 1999 BMW M Roadster for $33,300. "We want to break down these barriers and demonstrate how attainable the goal of owning a classic car really is and by doing so, provide an entry point for many more people to experience the great joy and fulfillment that comes along with classic car ownership," said Stephan Baral, Managing Director at Porsche Digital.

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Porsche
Porsche
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