Customers can now be involved in the build process like never before.
Porsche finally reopened its factories after coronavirus concerns caused a shutdown for over a month. It may be a while before customers will be able to tour the plants in person but the company has just thought of a way to help buyers feel more involved with the build process. The "My Porsche" platform now features a "Behind the Scenes" function, which gives Porsche buyers an inside look into their car's construction at the Zuffenhausen plant in Stuttgart.
"With 'Behind the Scenes', we are bringing production to life for our customers," says Christian Friedl, Head of the Porsche factory in Zuffenhausen. "We produce highly personalized and fascinating sports cars every day in our main factory. The motivation for this is provided by our customers from all over the world. The success factor is our employees, who make customer dreams come true with perfection and passion. Allowing this behind-the-scenes insight creates an obligation for us, but also serves as a source of motivation."
"Porsche believes in giving its customers a highly personalized experience from the very start - this now includes the time during which they are waiting for their car," says Robert Ader, Vice President Customer Relations at Porsche. "Our customers can now experience live how their individually configured dream car is being built - this will increase the sense of anticipation even more. We will launch this offering in six markets first and will gradually roll out the service further."
The Behind the Scenes application is currently available for customers ordering from the United States, Germany, Great Britain, Canada, Switzerland, and Spain. Others will be added at a later date. Porsche has already installed two cameras on the production line but plans to install more soon.
In addition to seeing photos of their Porsche on the production line, customers will be given "exclusive information" on their car. Customers in the US also have access to a "Porsche Track Your Dream" function, which shows where the car is on its way to the dealership and provides a countdown to the delivery date.