The meticulous design is unexpectedly very labor-intensive.
Car enthusiasts worldwide were pleasantly stunned by the all-new Porsche 911 Dakar's official reveal. This is partly due to the heritage "Roughroads" livery, which pays tribute to the Rothman's Porsche 953, which competed in the 1984 Paris-Dakar rally, among other fan-built Porsches. In case you're wondering why it says "Roughroads" and not "Rothman's," the latter was a famous cigarette sold elsewhere in the world.
While speaking to CarBuzz at the official unveiling at the LA Auto Show this year, Porsche revealed that this paint takes over 30 hours to apply to the high-riding sports car, and the procedure itself is a pretty interesting one.
Forming part of the Rallye Design package, which will be limited to just 999 units, the look was handled by the Porsche Exclusive Manufaktur department, and it is unsurprisingly a labor-intensive procedure. This is precisely why the brand charges an astronomical $28,470 for this option.
It starts with spraying the entire car in white before applying a clear coat and then sanding. Gentian Blue Metallic is painted manually to the lower end of each unit. The masking tape is removed once the entire surface is completely dry before the first layer of clear coat is sprayed. At this point, seven and a half hours of labor have lapsed.
Assembly takes place once the coat is dry before it gets sent to Manufaktur for decorative foiling to create the rest of the livery, but to do this, parts of the car have to be temporarily removed, which adds another eight and a half hours to the job.
The final product then goes through a rigorous inspection before it is covered and placed on a transporter so it can be delivered to its owner. Porsche Manufaktur is pro when it comes to detailing customer cars so they can stand out without looking too flashy, and we'd argue that the same goes for this 911 Dakar Rallye Package.
Each of the 999 customers can choose what number they want to be painted on the door. The package also adds white alloy wheels and a red taillight strip, while the cabin inherits extended Race-Tex and leather upholstery complemented by Shark Blue seatbelts. The Porsche Design roof basket is not included in the package, but this option completes the adventurous sports car look.
By fitting a 12-volt power outlet to the car's roof, the rack can illuminate its surroundings via four LEDs placed at the front. It has a carrying capacity of 93 lbs, so you can easily lug around the essentials needed for an overlanding experience, such as fuel jerry cans, water canisters, folding shovers, and traction boards. For an authentic endurance experience, the roof tent is also available to specify.