Porsche Has A New Logo For The First Time In 15 Years

Porsche has a new crest, and it will be introduced on the sports car maker's vehicles at the end of 2023. By new, we mean slightly tweaked because changing the crest of arguably the best sports car builder in the automotive industry would be stupid. Instead of pulling a Buick, the designers of Style Porsche and the marketing department came together to modernize the iconic logo.

"The '75 years of Porsche sports cars' anniversary was the occasion for us to rework this trademark," says Michael Mauer, Vice President of Style Porsche. "With its cleaner and more state-of-the-art execution, the refined crest communicates the character of Porsche. We have reinterpreted historical characteristics and combined them with innovative design elements such as a honeycomb structure and brushed metal. The result is an aesthetically ambitious arc that bridges the history and the future of the brand."

The Porsche crest has existed since 1952 and was updated in 1954, 1963, 1973, 1994, and 2008. All of these crests can still be purchased. Porsche is famous for looking after customers that own its vintage cars and constantly introducing updates for older models.

The new crest is made from brushed precious metal, and the stallion in the middle has been given a slight upgrade along with a more in-your-face reference to where Porsche is based. The rising horse is borrowed from the seal of the city of Stuttgart, while the antlers and black-and-red stripes were taken from the crest of Wurttemberg-Hohenzollern. Porsche made the "Stuttgart" lettering less visible in 2008, but now it's black. The gold color is more subtle, while the red stripes have been given a three-dimensional honeycomb design.

It takes a real Porsche nerd to identify the differences between the crest currently found on the nose of the beloved 911 and the updated one that will be pasted to its nose at the end of the year.