Porsche Opens Gorgeous New Retail Studios In 3 Major Cities

Luxury / 2 Comments

We wouldn't mind just going for a coffee in these gorgeous settings.

It's been a very, very long time since Porsche had any financial troubles. Thanks to the Volkswagen Group, the German automaker has evolved from a producer of niche sports cars to a global brand that caters to the electric market, the SUV sector, and even the luxury sedan class. As a result, it is remarkably successful these days and even owns the Nardo test track. Clearly, Porsche is continuing to reinvest in itself and magically finds ways to improve some of the finest cars in the world, like the 911 Carrera. But like any other business, Porsche is never satisfied and is developing its presence in every corner of the globe. As part of this, the iconic brand has now opened new Porsche Studios in Australia, Japan, and Korea.

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Porsche says it is aiming for "a modern, inviting atmosphere." The Porsche Studio Brisbane is Australia's first concept store and officially opened its doors at the end of April in the Indooroopilly Shopping Centre. It offers displays of Porsche's cars and bookings for test drives, while a Fitting Lounge has been created for buyers to configure and order their next vehicle. Porsche Lifestyle merchandise is also available, along with a private cafe.

The Japanese Studio is located in the capital of Tokyo, specifically in the Tokyo Nihimbashi Tower Annex building in Chuo - right in the city center. This retail space features EVs and other new models in a space that has been styled with traditional Japanese kumiko woodworking designs throughout, fusing tradition and innovation. This store also allows for test drives, simulated build configurations, and Porsche Lifestyle purchases.

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Finally, Korea opened the doors to the Porsche Studio Bundang in the southern Gyeonggi Province, "which is known as the 'Korean Silicon Valley.'" This two-story building has an exhibition space and a vehicle delivery zone on the first floor. Go upstairs and you'll find "an atmospheric space with lounge chairs and the 'Studio Bar,'" which will include collaborations with resident coffee brands and baristas. Outside, five charging points are located, with three of these being 320-kilowatt High Power Chargers.

Brisbane was Porsche's 20th Studio opened globally since 2017, and as the automaker continues to improve its brand image with an imminent venture into Formula 1, we're positive that Porsche will continue to grow and open even more studios.

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