And Bentley. And Lamborghini.
Despite everything happening in the world today due to the coronavirus, Porsche is doing very well, sales-wise. Its first-ever all-electric model, the Taycan, has arrived and more EVs are set to come. The 992 Porsche 911 lineup also continues to debut to great fanfare. The German automaker continues to be the envy of many competing brands because it has successfully managed to become a mainstream automaker while still maintaining a very high level of exclusivity.
This has been done by emphasizing its decades-old tradition of driving excellence along with being at the forefront of new technologies. For example, Porsche was one of the first to use a dual-clutch transmission. But what about ultra-limited edition models?
They're relatively easy money makers for fellow VW Group brands Bentley, Bugatti, and Lamborghini. Will Porsche follow suit? Nope. Autoblog recently spoke with Porsche CEO Oliver Blume about this subject and he provided a very clear answer.
"I think for Porsche, with the success of limited-edition models like the 911 Speedster, which was limited to 1,948 units, it might be an example. We have a lot of ideas for the future, but I don't think we will go into very small numbers like few-offs," he said.
This doesn't mean there won't be another Porsche 911 Speedster at the very end of the 992's production life. However, Porsche realizes it doesn't require one-offs and few-offs in order to further cement its status.
We could very easily see more cars on par with the 911 R, whose prices quickly soared to around the $1 million mark - four times its original price. Then again, Porsche learned a valuable lesson from that experience. The 911 R was offered to its most loyal customers, but many of them couldn't resist the urge to sell and make lots of easy money.
Porsche responded by introducing the 911 GT3 Touring, nearly the same vehicle as the 911 R, as part of an effort to bring down 911 R prices.