Porsche will return to the South by Southwest (SXSW) festival for the second time, where it will showcase its latest creative projects, including automotive art from renowned creatives and artists, a classic 911 from the upcoming Transformers movie, and the first US presentation of the exquisite Porsche Vision 357 concept.
The Porsche X - Collaborations Unseen installation will provide guests with an intimate and immersive experience. Some of the biggest attractions include a character from the new Transformers: Rise of the Beasts film that will be released later this year. Based on a 911 Carrera RS 3.8, the affluent and well-to-do Mirage will be well-represented by the timeless German sports car.
Other displays from the movie franchise include a pair of 20 ft statues of Optimus Prime and Optimus Primal. That's not all Porsche will have on display, though.
As mentioned, showgoers will be able to get up close and personal with the Vision 357, a concept car designed to celebrate 75 years of the iconic 356 sports car. The Porsche Vision Gran Turismo will also be put on display. Revealed in 2021, the sleek concept racer is Zuffenhausen's first-ever design study created for use in a video game, Polyphony Digital's Gran Turismo 7.
"Pushing the bounds of innovation, tech, and design are core to Porsche's DNA," said Porsche Cars North America CEO, Kjell Gruner. "We are eager to return to Austin for a second year to engage with new creators and innovators at South by Southwest. The ability to innovate is one of the intangible benefits for all attendees when we come together in these creative spaces."
Porsche will also use the opportunity to exhibit prominent art cars from Chris Labrooy and Daniel Arsham. The latter has worked with the German automaker on several occasions and recently showcased several of his geological artworks (some of which are based on Porsches) at the Petersen Automotive Museum.
Arsham last collaborated with Porsche when he created the 356 Bonsai, an art car that was restored in an unusual way. Instead of returning it to showroom condition, the classic roadster has retained all of its aesthetic flaws and imperfections, although the moving parts are as good as new.
"SXSW is the perfect place to explore new horizons for Porsche together with the creative crowd," added Porsche's Robert Ader.
The South by Southwest festival will take place between March 10 -19 in Austin, Texas.