The automaker once again sold over 70,000 cars in the USA.
By the slimmest of margins, Porsche Cars North America managed to set a new record for annual sales in 2022, with 70,065 cars sold in the United States. That's a mere 40 cars more than in 2021, the previous record for Porsche in this country. What makes Porsche's achievement so impressive is that it came in the face of continued industry challenges affecting supply and logistics. Overall, industry sales declined by around 8% among brands that have so far reported sales, but Porsche is once again proving to be more resilient than average.
The sales figures crown a significant year in which Porsche finally went public after months of rumors while also debuting new models like the off-road-focused 911 Dakar. Porsche also pointed to its top rating in the J.D. Power 2022 US APEAL Study as a highlight.
Breaking down the sales figures, the Macan led the way for the German brand once more, with 23,688 units sold. It was followed by the Cayenne (21,194) and 911 (10,204), with Porsche particularly pleased that the 911 once more exceeded 10,000 sales annually. After that came the Taycan (7,271), Panamera (4,224), and the 718 twins (3,484).
Porsche doesn't break down sales further, so there's no way to tell if the Boxster outsold the Cayman or how many examples of the Panamera were for the sedan relative to the Panamera Sport Turismo. Fully electric models made up around 10% of all Porsche sales, rising to 14% when plug-in hybrids are included.
To put some of those numbers into perspective, Porsche's SUV lineup was comfortably outsold by BMW's X3 (65,799) and X5 (82,372). However, the Panamera wasn't far behind the 7 Series (5,976), and the 718 range comfortably moved more units than the Z4 (1,567). Among other supercar brands, Lamborghini delivered 3,188 cars in America last year.
"What a year! Twelve months that provided challenges linked to industry-wide supply chain issues, but also a year that presented many more opportunities, resulting in a new record that surpassed expectations," said Kjell Gruner, President and CEO of PCNA. "I'm grateful to every single one of our customers - especially if they sometimes have to be patient - and to our dealers and the team at PCNA and in Germany who have supported them at every stage in aiming to deliver an exceptional experience."