The two events were just a six-minute drive away from each other.
Porsche Heritage and Museum hosted the FuoriConcorso, its grandest open-air exhibition at Lake Como, showcasing 40 of the marque's most iconic and successful models. The event happened on May 20-21, 2023, in the gardens of Villa Osmo in Northern Italy, staged in line with Porsche's 75th anniversary this year.
Interestingly, Concorso d'Eleganza, the popular show for vintage and classic cars at a nearby Villa d'Este, also happened on the same weekend. The show, just a six-minute drive from Villa Osmo, hosted the public unveiling of the BMW Concept Touring Coupe. Porsche, as an automaker, didn't attend the Concorso, though there were Porsche vehicles at the event - some were even proclaimed as winners at the end of the show.
The exhibition featured iconic models such as the Porsche 550 Spyder, which achieved class victories in the 1954 Carrera Panamericana. The Porsche 356 B 2000 GS Carrera GT, known as the "Scraper" and designed by F.A. Porsche, was also there. For the modern era, a second-generation Formula E car also made an appearance at FuoriConcorso.
Meanwhile, Porsche showcased the 917/30 Spyder test vehicle for the CanAm series. The "Group B" concept car was also present, known to be the precursor to the legendary Porsche 959, which highlighted Porsche's capabilities to the world in 1985. The Porsche 911 GT1 from 1998, responsible for a one-two finish at the 24 Hours of Le Mans, and the rare Porsche 935 from 2018 were also crowd favorites.
The Porsche Vision 357, a conceptual homage to the original 356, gave visitors a glimpse into Porsche's future design philosophy. Additionally, the exhibition featured the one-millionth Porsche 911 and a lineage of Speedster models, including the 356 A 1600 Speedster. The show demonstrated the limitless possibilities of the iconic Porsche 911, especially seen in the off-road-oriented 911 Dakar. Enthusiasts and private collectors also displayed their prized Porsches at the event.
BMW has been the primary sponsor of the Concorso D'Eleganza Villa d'Este in the past decade. The company announced that it would like to convert it into a week-long show a la Monterey Car Week. If this happens next year, we'll see if Porsche will still pass up on the opportunity and stage its own exhibition again.