It'll soon be time to ditch the DVD player and put on some fancy goggles.
Once upon a time, entertainment in the back of a car was basically snacks and listening to whatever the driver wanted to listen to on the stereo. Then came DVD players with screens in the back of headrests or hanging from the roof. Now there are all kinds of options for kids or adults on a longer trip to immerse themselves into, but none of it is as immersive as virtual reality. Porsche sees this as the in-car infotainment option of the future and has teamed up with the tech start-up Holoride to show us what that will look like. Well, people in the back seat wearing VR headsets is a given, but Porsche put on a showcase and is talking about the experiences those people will have.
Of course, anyone can throw on a headset and enjoy a game or experience, but this system uses the software and sensors to use the movement of the car to influence that experience and make it even more immersive, whether it's in 2D or 3D. If the driver hangs a right turn, the person or people in their virtual world will experience that shift, whether they are flying through a futuristic city or hanging with Nemo as they explore a world under the sea. It's not all games though, and Porsche and Holoride say that the systems can be used for education and entertainment.
If the name Holoride sounds familiar, they've also teamed up with Audi for the original demo, but now Porsche has actually put it in a Cayenne and announced the experience is to be launched on the market in 2021.
Holoride is working on new media content specifically to be consumed in a car, and part of that is tailoring the length of the media to journeys. The system is also being developed as an open-source project, so this isn't specific only to Porsche. Holoride is currently also working with the Discovery media company which should give the start-up a good crack at showing what it can do. Disney has also been mentioned in the same breath as Holoride, so swimming with Nemo is not out of the question later.
Porsche, however, says something interesting at the end of the press release: "Our joint projects with Holoride and Porsche Digital have demonstrated what the technology is capable of. In [the] future, we also envisage Porsche-specific solutions, for instance for the race track."