Overall, Porsche had a great start to 2021.
Despite the challenges of a global pandemic, Porsche's sales were strong in 2020. The company posted its 2021 Q1 sales in the United States earlier this month, and the results were similarly impressive. Now, Porsche has released its global sales figures from the first quarter of this year, and there are a few interesting takeaways to point out. Through the first three months of 2021, Porsche delivered 71,986 vehicles worldwide, 17,368 of those were sold in the US. Overall these deliveries were up a staggering 36% compared to Q1 2020.
"We are extremely pleased that the community of Porsche customers continues to grow all over the world," said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. "Established models have supported this excellent result along with the latest additions to our product range, above all the new model variants of the all-electric Taycan. Thanks to the great appeal of our brand and a consistent sustainability strategy, we can look back on a very positive start to the year."
As the brand's first electric vehicle, we are impressed with sales of the 2021 Porsche Taycan this year. Porsche delivered 9,072 units of its electric sedan, which nearly matched the icon 911's sales of 9,133 units. Even in the US, where EV adoption is lower, the Taycan nearly matched the 911 in sales volume. Sales should rise even more with the Taycan Sport Turismo's arrival later this year.
To no one's surprise, Porsche's SUVs remain the most popular models. The Macan sold 22,458 units, while the Cayenne followed in second place with 19,533 vehicles sold. Sales for Porsche's mid-engined 718 Boxster and Cayman remained fairly strong with 6,190 units. As expected, the Panamera was the lowest volume model with 5,600 units moved.
With many buyers having extra funds from a lack of vacations last year, demand has increased in all of Porsche's global markets. China remains the company's best market with 21,991 deliveries, a 56% increase from 2020. The Asia-Pacific, Africa, and Middle East markets combined with 32,129 deliveries, a 46% increase. Meanwhile, the US totaled 17,368 units, a 45% jump.
"Order bookings also continue to develop very well. We will fulfill the dreams of many more customers with our sports cars in the coming months," Detlev von Platen said.