Porsche Taycan Demand Higher Than Anyone Expected

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Want one? Prepare to wait.

We've known for a while now that the Porsche Taycan has been a huge success for the German automaker. Porsche is selling more examples of its first-ever all-electric vehicle than the iconic 911 and 718 combined. This just goes to show Porsche customers are embracing EVs. That's very good news because an all-electric Macan is due next year, and more EVs are in the works (including a secret new Taycan variant). But for now, Porsche has to keep up with increasing Taycan demand.

Speaking to Reuters, Porsche CEO Oliver Blume confirmed there's now a six-month waitlist. "Our original production capacity for the Taycan was 20,000 units this year - we've sold that many in the first half of the year," he said. A fairly significant portion of those orders is from China, which should surprise no one.

2021-2022 Porsche Taycan Cross Turismo Front View Driving Porsche 2021-2022 Porsche Taycan Cross Turismo Rear View Driving Porsche 2021-2022 Porsche Taycan Cross Turismo Emblem Porsche
2021-2022 Porsche Taycan Cross Turismo Front View Driving
2021-2022 Porsche Taycan Cross Turismo Rear View Driving
2021-2022 Porsche Taycan Cross Turismo Emblem

The typical customer waiting period is normally four months, so the additional two isn't a big deal. Hopefully, it'll stop there. Increasing production would, of course, be the immediate answer, only it's not so easy. Aside from the global semiconductor chip shortage that's affected every automaker to varying degrees of severity, there's also a silicon shortage.

That combination along with other pandemic-related problems with suppliers, it's really not surprising to see a Taycan backlog. Porsche probably isn't worried about customers jumping ship to, say, Tesla, but getting Taycan production back to sufficient levels is undoubtedly a goal for the upcoming 2022 model year.

2021-2022 Porsche Taycan Cross Turismo Dashboard Porsche 2021-2022 Porsche Taycan Cross Turismo Dashboard Clock Porsche 2021-2022 Porsche Taycan Cross Turismo Badge Porsche
2021-2022 Porsche Taycan Cross Turismo Dashboard
2021-2022 Porsche Taycan Cross Turismo Dashboard Clock
2021-2022 Porsche Taycan Cross Turismo Badge

Blume nor any other Porsche officials have provided additional details about what this delay means for those who've placed orders. For example, will they now receive 2022 models instead of 2021s? If so, will pricing remain the same? Ford currently has this same problem with the Bronco and it's pledged not to increase prices for those who placed orders for a 2021 model but are getting bumped to 2022.

What will also be interesting is whether Porsche plans to increase Taycan production for 2022 and beyond? Given strong demand that's not expected to subside, we could easily see that 20,000-unit plan doubled.

2020-2021 Porsche Taycan Side View Porsche 2020-2021 Porsche Taycan Rear View Driving Delia Baum Porsche Porsche
2020-2021 Porsche Taycan Side View
2020-2021 Porsche Taycan Rear View Driving
Source Credits: Reuters

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