Promoting an electric car doesn't get much cooler than this.
When it comes to luxury electric sedans, we actually have a decent spread to choose from these days. However, none of them is as pretty or as prestigious as the Porsche Taycan. It's a stunning machine, both in terms of styling and in terms of performance - even if it was recently beaten by the Lucid Air in a drag race. Much like the Panamera and Cayenne when they first arrived on the scene, some people consider the Taycan to be ineligible for consideration as a proper Porsche. Perhaps that's why Stuttgart's higher-ups decided to create a stunning light show on the world's tallest building, the Burj Khalifa, telling us that this car has a Porsche soul despite having an electric heart.
The Burj Khalifa has been used for promotions of automotive machinery in the past, but the spectacular display put on by Porsche is on another level. The light show references iconic Porsche models of times gone by, including the 356, the epic 918 Spyder hypercar, and the prolific 919 Hybrid racecar, telling us that each and every one of these cars had a soul, no matter how it achieved its performance. The "film" then goes on to introduce the Taycan as the first electric car with a Porsche soul. Is Porsche doing this because there aren't enough Taycans on the road? Perhaps, but given the way it performs, we expect that it will become a lot more popular as time passes.
We know that Porsche has plans for a faster variant of the Taycan, rumored to be called the Taycan GT, and there'll be a Cross Turismo version soon too. Whether the reasoning behind this promotion is to encourage die-hard Porsche fanatics to embrace it or to attract new fans to the cleanest production car the company has ever made, the production is as impressive as the car itself. The Taycan is a car that can do 0-60 mph in as little as 2.6 seconds in Turbo S trim with up to 750 horsepower on tap. We're glad that this light show lasts longer than that and hope that the Taycan's future reaches the same heights as the 163-floor building it's featured on.