Porsche Taycan Outsells 911 and 718 Combined

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At least in the second quarter of 2021.

Porsche sales are in for the second quarter of 2021 and the numbers, expectedly, look promising. The sports car and hyper SUV brand moved 18,958 vehicles up 55.5% from the same period last year. It was an all-time quarterly record leading to the company's best first half for retail sales, up 50.2% over the first six months of 2020.

We wanted to quickly check in on 2019's numbers too, as the 2020 numbers were skewed by the Covid pandemic. We talked to Porsche who noted that the company is still up over that year, when it moved 30,257 vehicles. So that puts 2021 up on 2019 by about 20%, and 2019 was Porsche's best year in company history.

2020-2021 Porsche Taycan 4S Rear Angle View Porsche
2020-2021 Porsche Taycan 4S Front Angle View Porsche
2020-2021 Porsche Taycan 4S Charging Point Porsche

"The Porsche community of passionate customers is growing, and we are thrilled to welcome them. All of our cars are outperforming expectations, from the iconic 911 to our electric sports car, the Taycan, and our best-selling SUVs," said Kjell Gruner, President and CEO of PCNA. "We have great momentum for this year, thanks to a fresh and exciting product line as well as our commitment with our dealers to delivering superb customer experiences."

In just the second quarter, Porsche deliveries rose 3.6% over 2020, as the brand didn't take as big a hit as others. It also noted that Taycan deliveries are up with help from new variants. More than 3,000 of those EVs found new homes in Q2, more than the total of 911s and 718s combined.

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The Panamera was up more than 45% as the new model arrived in dealerships. And the 718 Boxster, which just celebrated its 25th birthday, and Cayman also doubled. Buyers are back, and they're buying the Porsches they missed out on last year.

Breaking down the models, Porsche moved almost 100 more 911s than last year's Q2. The total of 718s sold was 906, way past the 472 units it moved in 2020. Panamera, Cayenne and Macan all saw big jumps too. We've been reading about the two pandemic recoveries; Porsche buyers are obviously on the already-recovered side of the equation.

2020-2021 Porsche Taycan Front View Driving Delia Baum
2020-2021 Porsche Taycan Rear View Driving Delia Baum
2020-2021 Porsche Taycan Front Seats Porsche
2020-2021 Porsche Taycan Dashboard Delia Baum

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2020-2021 Porsche Taycan 4S Rear Angle View
2020-2021 Porsche Taycan 4S Front Angle View
2020-2021 Porsche Taycan 4S Charging Point
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