Porsche Taycan Sales Defy Expectations

Nov. 28, 2020 7:55 AM ET by Jay Traugott Electric Vehicles / 5 Comments

It's already the best-selling Porsche in Europe.

2020 has not exactly been the best year for much of anything, let alone launching one of the most important new models in years. And yet the Porsche Taycan, the German automaker's first-ever EV, has become a resounding sales success. Speaking to Germany's Auto Motor und Sport, Porsche CEO Oliver Blume confirmed the automaker is on track to deliver over 20,000 Taycans this year.

"Despite the closure of dealerships and factories during the first corona wave, we will surpass our original target of 20,000 vehicles sold this year," he said. This is an extremely impressive figure because in the first half of the year, just as the coronavirus pandemic began to wreak global havoc, Porsche only managed to sell 4,480 Taycans globally.

2020-2021 Porsche Taycan 4S Front-End View

2020-2021 Porsche Taycan Rear View Driving

Porsche had no choice but to adapt to the new reality and its quick sales turnaround is proof. By the end of October, Taycan deliveries increased to 10,944 units. In order to achieve that 20k goal, Porsche must now deliver nearly 10,000 more Taycans by year's end. Of course, not all of these Taycan deliveries are happening in the US.

China is also a major customer source and without it, Porsche would be unable to achieve its goal. Remember, China has already mostly recovered economically from the pandemic and there's also a less expensive RWD version of the Taycan sold there.

2020-2021 Porsche Taycan Central Console

2020-2021 Porsche Taycan 4S Second-Row Seats

As for Europe, the Taycan has become the brand's best-seller, beating out the Panamera for the title. Looking ahead, Porsche is not only focused on increasing Taycan production capacity to around 40,000 units but also a general goal of having 50 percent of all new Porsches being electrified or partially so by 2025. The upcoming Macan EV will play a major role in that.

As for the 911's status, we just reported Porsche still has no plans to fully electrify it. While a hybrid version is likely, switching to a synthetic fuel for the flat-six combustion engine could happen as soon as 2024.

Source Credits: Auto Motor und Sport

Porsche Taycan Sales Defy Expectations

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